FOCUS Art Fair returns to London this October for its 4th UK edition and 11th global edition, continuing its mission to connect Asian and contemporary artists with international audiences across Europe, North America, and the Middle East. As the only international art fair dedicated to this unique cultural bridge, FOCUS presents a vibrant, forward-thinking platform where tradition meets innovation, and East meets West, offering a truly global perspective on contemporary Asian art.
Founded in 2019 under the direction of Sungmin Hong and Jungwon Lee, FOCUS is an international art fair with editions across Europe and the USA, providing a platform for contemporary Asian art. Since its inception, FOCUS has hosted over 45 overseas exhibitions and international art fairs, spotlighting the voices of established names, leading contemporary artists, galleries, and emerging talent in some of the world’s most prestigious art spaces. From Paris, London, and Porto to New York, the fair continues to serve as a catalyst for redefining the global Asian art market by pushing the boundaries of contemporary Asian art internationally.
The 2025 edition of FOCUS Art Fair London will take place at Saatchi Gallery from 16–19 October, offering both seasoned and aspiring collectors a diverse presentation of modern and contemporary art. The fair will showcase world-class Asian artists alongside emerging talent, established and new galleries, and visions of art’s future.
The London edition of FOCUS Contemporary Art Fair marks the beginning of a global series dedicated to showcasing various themes of Asian art, highlighting the rich spectrum and potential of contemporary art from the region. The fair provides a European platform for Asian contemporary art, exploring its current trends and future possibilities. Visitors will encounter a wide range of cultural perspectives and experimental approaches, gaining firsthand insight into Asia’s contemporary sensibilities and creative energy while broadening their own visual horizons.
Boram Lee, Deputy Director at FOCUS Art Fairs, said, “FOCUS believes that now is the perfect moment to establish a new contemporary Asian art fair within the London art market. The fair aims to engage not only the city’s vibrant Asian diaspora in art, but also a broader audience, encompassing local visitors, collectors, and cultural institutions. By combining exceptional artworks with targeted programming and community engagement, FOCUS strives to establish the fair as an unmissable cultural event in London’s art scene.”
Since 2019, FOCUS Art Fair has welcomed over 100,000 visitors and achieved sales exceeding £10 million.
2025 GALLERIES AND ARTISTS
FOCUS Art Fair London’s specialisation in contemporary Asian art remains strongly represented in the 2025 edition through the participation of over 30 leading galleries including One East Asia, Singapore; Gallery Art Positive, New Delhi; SH Gallery, Tokyo; Artas Gallery, Petaling Jaya; Teravarna Art Gallery, Los Angeles; Hanmi Gallery, London, Seoul; Sobasuta Gallery, Tokyo; Hongik Art, Seoul; Jay Chung Gallery, New York.
Highlighted artists for 2025 include two distinguished Korean artists: Meekyoung Shin and Jaejun Lee. FOCUS will showcase Meekyoung Shin’s reinterpretations of 16th–20th century Chinese porcelain and Buddha figures made from soap, alongside Jaejun Lee’s porcelain works, which combine innovative forms and glazing with traditional techniques. Both Shin and Lee represent a unique interplay between tradition and contemporary practice, that is both rooted in cultural heritage and boldly forward-looking. Shin’s bold pieces challenge conventional notions of material and history, using soap to evoke impermanence and cultural transience, while Lee’s work quietly explores the dialogue between life and thought through repetition, change, and the passage of time.
Also highlighted for the 2025 fair is a group exhibition presented by the Philippines Centre for International Trade Expositions and Missions (CITEM) bringing together nine contemporary Filipino artists, each exploring unique approaches to form, material, and perception led by Luis E. Yee Jr. (aka JUNYEE). Junyee is a pioneer of installation and environmental art in the Philippines, creating immersive works that engage both space and audience, while Pong Bayog produces hauntingly detailed figurative pieces that examine the human form. The nine artists collectively showcase the wide spectrum of Filipino contemporary art, ranging from immersive installations and figurative explorations to textile innovations and perceptual experiments, fostering a compelling dialogue on materiality, narrative, and the boundaries of artistic expression. The group exhibition includes the artists Luis E. Yee Jr. (aka JUNYEE), Gus Albor, Demi Padua, Florante Bayog Paghari-on (aka PONG BAYOG), Marrie Saplad, Raffy Napay, Dino Gabito, Russel Trinidad (aka DOKTOR KARAYOM) and Anna Bautista.
WhileJapanese artist and pop star from boy band Kis-My-Ft2, Kento Senga will present a series of sculptures and paintings that highlight his distinctive approach, known as ‘FiNGAiSM’. This style emphasizes the artist’s direct physical engagement with materials, where each mark, gesture, and texture conveys the immediacy of the hand. Through FiNGAiSM, Senga explores the expressive potential of touch, blurring the boundaries between painting and sculpture and inviting viewers to experience the intimate presence of the artist in every work.
Also featured in this year’s fair, Yi Crafts is a studio dedicated to the handcrafts and cuisine of China’s minority ethnicities, focusing on preserving and celebrating traditional practices that are both beautiful and increasingly rare. By showcasing the unique customs and traditions of the Bai ethnic minority, Yi Crafts fosters understanding of cultural commonalities and differences, while highlighting shared histories. Their work adds an essential dimension to the fair, bridging visual art and tangible cultural practices, and offering visitors a deeper appreciation of Asia’s rich and multifaceted creative landscape.
PARTNERSHIPS
2025 FOCUS London Art Fair Partners will include LG Corporation, the South Korean electronics giant, and Cassina, an Italian high-end furniture company, known for its innovative design collaborations and iconic modern classics, alongside The Sotheby’s Institute of Art, Diptyque and the Philippines Centre for International Trade Expositions and Missions (CITEM).
With equality as one of our central pillars, we cannot wait to spotlight the voices of our global partners One East Asia and Asian Society who aim to make art accessible to all — irrespective of race, gender, and class.
